Southwater Event Group powers up workforce efficiency with Zellis

Bristol, UK: 29th May 2025:  Zellis, the leading provider of AI-enabled HR, workforce management, and payroll software to the UK and Ireland, has been chosen by Southwater Event Group to provide its HR and scheduling suite, for its 300+ employees. The Group, which consists of Telford International Centre, a UK-leading events venue, and several hotels, including The International Hotel, Holiday Inn Telford, and Ramada Telford, wanted an all-in-one solution with an easy-to-use interface to support employees, managers, and HR admins across all their people processes. 

Key benefits of the Zellis solution include: 

• Optimising staffing levels. Southwater Event Group will be able to adjust staffing levels to meet changes in demand, preventing over- and under-staffing by having the right people in the right place at the right time. 

• Mobile self-service. Southwater Event Group will be able to handle all people processes with employees now able to view their schedules, as well as pick up and exchange shifts from any location or device through the mobile app, reducing administrative burden, whilst empowering employee independence.  

• Data-driven decision making. With out-of-the-box reports, HR admins will have access to realtime data that will help them quickly identify warning signs and support strategic decision making across their event and hotel sites. With all the necessary information at their fingertips, the business can develop a clear plan of action to achieve their goals. 

Lowri Broadhead, Group Head of HR, Southwater Event Group, said:

“We’re excited to modernise our HR software with Zellis. By bringing HR and scheduling together, everyday will help us manage all our people processes in one place. One feature I particularly like about the solution is how user-friendly it is. It’s great that employees will be able to access everything on the go, right from their mobile.” 

Tim Morton, Chief Revenue Officer, Zellis, said:

“We’re proud to support Southwater Event Group in transforming how they manage and engage their workforce. By combining intelligent scheduling with mobile-first HR tools, we’re helping them deliver exceptional service across their venues while empowering employees with greater flexibility and control.” 

---

About Southwater Event Group 

Located in Telford in the West Midlands, Southwater Event Group comprises the leading business event venue, Telford International Centre, three Telford hotels, Holiday Inn Telford-Ironbridge, Ramada Telford-Ironbridge and the International Hotel and the on-site production company, stagecraftuk. Independently run, our aim is to collectively serve our clients well such that they wish to return and recommend. 

About Zellis

Zellis powers organisations to achieve better outcomes through exceptional employee experiences. We are the leading supplier of AI-enabled human resources (HR), payroll and workforce management (WFM) software, and managed services, for UK and Ireland-based mid- to large-sized employers. In 2025 we acquired elementsuite, bringing together their AI-enabled HR and WFM suite with our own award-winning payroll and HR platform. Combined, we offer best-in-class tools and expertise through an end-to-end solution which delivers the AI-enabled HR, WFM, and payroll outcomes our customers need. Zellis won Payroll Software Supplier of the Year at the Global Payroll Awards 2024. Our flagship solution, Zellis HCM Cloud has won the Payroll Software of the Year Award (CIPP 2020, 2021, and 2024) and Payroll & HR Software Product Award (The Rewards 2019, 2021, 2023, and 2024