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Our latest research shows that scalable AI impact comes only with deliberate alignment on its use. Drive AI adoption with transparency and unlock efficiency, resilience and performance across your organisation.
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Transforming Workplace Cultures

Driving Business Impact Through People Data

New research from Zellis reveals how organisations can unlock the power of connected people data to provide a single source of truth – strengthening visibility, trust and action.

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People functions are undergoing a significant tranformation

As organisations navigate shifting workforce expectations, economic pressure and rapid advances in AI, the remit of People teams has expanded far beyond policy, process and compliance.

Just 50%

of HR Leaders feel they truly understand AI use cases for their specific roles

69%

of People Leaders report that talent and workforce metrics have increased in priority over the last three years

76%

say data quality and accessibility are the top factors for driving business outcomes through people data

68%

of leaders cite system and data issues as their biggest concerns

Why alignment matters to organisations

When people data, systems, and strategy are out of sync, it limits HR’s ability to influence decisions and creates friction across the entire business.

Data misalignment influences:

  • AI readiness and adoption
  • Payroll accuracy and employee trust
  • The ability to track and improve wellbeing
  • Strategic workforce planning and cost control
  • Whether People teams can move from administration to impact

The Alignment Advantage Report gives you a clear, evidence-based view of how to close these gaps and unlock the full power of your workforce intelligence.

What the research reveals

Based on a survey of 558 HR and Payroll Leaders across the UK and Ireland, this report is for anyone responsible for driving business performance, digital transformation, and workforce strategy. It highlights a critical misalignment between high-level ambition and the fragmented data foundations currently holding People teams back. 

Inside the report, you’ll discover:

  • Why 93% of leaders see the potential in AI but fewer than 20% are actually using it
  • Why only 34% of people metrics currently align with business goals
  • How fragmented systems and manual spreadsheets are creating hidden operational risk
  • Why wellbeing is a top priority but remains one of the least-tracked areas
  • The analytical and commercial capabilities needed to solve complex workforce challenges

This is strategic insight you can use to modernise your HR technology, justify investment in AI, and shape the future of your workforce.

How to use these insights

By the time you finish this report, you’ll be able to:

  • Identify the alignment gaps currently limiting your People team’s strategic impact

  • Create a roadmap for safe and effective AI adoption within people operations

  • Build a business case for unified HR and payroll technology

  • Modernise your data culture to move from reactive reporting to proactive insight

Download the full report

Simply fill in your details to access and download the report.