Google for Jobs could be the biggest shake up in the way candidates apply for jobs since Indeed.
Google for Jobs could be the biggest shake up in the way candidates apply for jobs since Indeed first started scraping job boards back in 2004. Currently only available in the US, Google for Jobs is likely to roll out to the UK market in the coming months. So what is it, how does it work, and how can you make sure your jobs appear on what will surely be the new starting point for any candidate searching for a job? Here’s our introduction to Google for Jobs:
Most candidates begin their job searches with a search engine, which will then direct them towards a job board landing page. And because search engines already know your location (in most cases), you have the beginnings of a fairly personalised job search. For example if a candidate searches for “HR Jobs”, most of the SERPs (Search Engine Results Page) will be something like www.jobboard.com/hrjobs-in-your-location. Once on the job board, candidates can then filter their job search further by location, seniority, qualifications etc, until they have a shortlist of jobs. Candidates can then click into each job to view the job description and potentially apply.
Google for Jobs aims to change that process by making it easier than ever before for candidates to find jobs. On the face of it, Google for Jobs is exactly that: a Google search exclusively for jobs. Google for Jobs will allow candidates to search, filter and view job descriptions, all within the search engine itself. So when candidates click through to a job board (or your careers site…more on that below), they have already conducted their preliminary searches and are ready to apply. All of this is designed to drastically improve candidate experience and reduce data duplication and candidate dropout rates. Sounds like a no-brainer doesn’t it? But let me tell you- there’s some really smart stuff going on behind the scenes.
Google for Jobs is an extension of the Google Jobs Cloud API, which was announced in November 2016. The Google Jobs Cloud API uses Google’s world renowned matching technology to serve candidates the most relevant job results possible. The API has been developed in collaboration with global leaders in the digital recruitment space such as Career Builder, Glassdoor, Monster and Facebook.
The API includes some unbelievably smart features including:
• Semantic Job Title search
Google utilises the power of machine learning to understand what your company specific job titles mean and serve candidates the most relevant results. For example, if someone searches for an HR Director role, Google will serve them results for all possible iterations of that job title such as SVP, HR Lead, HR Business Partner etc.
• Commute Search
Goodbye radial job search- hello the future. Google have used the power of Google Maps data to serve results to candidates based on actual commute times from their home address. Not only does provide a vastly more accurate idea of ‘distance to work’ it also opens opportunities to candidates- that might have been excluded by a rudimentary radial search.
Sounds good doesn’t it? So here’s what HR and Recruitment need to do to be ‘Google for Jobs Ready’.
First- you need to ensure that you have the right back office tools in place. If you are not using an Applicant Tracking System (ATS) or recognised recruitment software, then you may struggle to gain notoriety on Google for Jobs. Google may struggle to find and index the jobs on your website.
Next- Ensure your job titles and descriptions are accurate. We mentioned above that Google will use machine learning to understand internal job titles and serve the best possible results to job seekerbut consistent and relevant job information is a powerful candidate attraction tool. Go over your job descriptions with a fine-toothed comb and ensure they are as accessible and enticing as possible.
Finally- Clean up your candidate experience. Google for Jobs is a major initiative to improve candidate experience and reduce drop-off rate. Google are doing their part- but they can only do so much. Once the candidate lands on your site, you need to ensure their experience is as slick as it possibly can be. Apply with social profiles and CV parsing are great features to help speed up applications and reduce drop off rate.
In summary- with Google for Jobs arriving in the UK at some point in the near future, now is the time to start preparing. Ensuring your jobs are as visible as possible will stand you in the best possible position to attract top candidates once this gargantuan paradigm shift in recruiting lands in the UK.
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